It’s no secret that social media is where everyone spends their time. With 1.39 billion users on Facebook, 288 million on Twitter, and 347 million on LinkedIn, these social media channels are exploding with potential customers for your business. It’s good news, then, that each platform has several advertising options to help you reach them! Whether your goal is gaining leads or driving awareness, you can achieve great results – across a variety of devices – with social media advertising.
But where do you begin?
We’ve developed a social media advertising cheat sheet that shows you the specs for the most used ads on the big three social channels – Facebook, Twitter, and LinkedIn. Once you’ve launched these ads and are driving people to your page, you can expand into advanced advertising techniques such as app installs on Facebook, lead gen cards on Twitter, and premium display ads on LinkedIn.