It’s a natural response – you’re paying for your ads to be seen by users and you want to see them too! What many advertisers fail to realize, however, is that searching for your own ads on a search engine can actually be harmful. It’s also a very inaccurate way of evaluating your ad’s performance.
When a user performs a search, keywords are not the only factor that determines if your ad will be displayed. There are a number of settings within the Google AdWords interface that determine whether your ad should be shown to a particular user: