A highly anticipated Google algorithm update hits today, and websites that aren’t mobile-friendly will start suffering in mobile search results. With this update, Google will use a precise set of factors to decide whether or not a site is mobile-friendly: websites that have no mobile viewport set, text that is too small, and/or content that is wider than the mobile screen – among other factors – will be penalized. According to Google, this algorithmic change will have an even larger impact than Penguin or Panda on mobile search results in all languages worldwide.
How Mobile-Friendly are the Country’s Top Companies?
With this significant impact looming, we decided to take a look at the Fortune 100 to see if these companies are ready for the change. We used Google’s mobile-friendly testing tool, and to our surprise, of the top 100 companies, only 67 had websites that Google considered mobile-friendly.
Of the websites that weren’t considered mobile-friendly, the most common issues that Google recognized were that text was too small to read and links were too close together. In fact, of the top 20 Fortune 100 sites, five suffered from links being too close together, and four of those sites were also hurt by text being too small. Other sites that we tested suffered from not having a mobile viewport set, content being blocked, and navigational difficulty.
So, if a third of the top 100 U.S. companies have not adjusted their websites for mobile search, what does this mean for the rest of us?