Internet advertising revenues in the U.S. have increased 23 percent over the same period in 2010, according to new information released by PricewaterhouseCoopers and the Interactive Advertising Bureau. Officially, Revenue hit $7.3 billion in this past quarter. The survey includes data concerning online advertising revenues from websites, commercial online services, free e-mail providers, and all other companies selling online advertising.
In the first quarter, Google Display Network‘s revenue share surged to 14.7 percent, 2.4 percent ahead of Yahoo. Meanwhile, display ads are gaining ground ahead of search on total ad spend. THis quarter 33 percent of digital ad spend went to display, while 48.7 percent went to search.