Friday Facts from RepEquity

  • Since its June 28 launch, 10 million users have already registered on Google+, according to CEO Larry Page. Several tracking websites are reporting that between 73 and 87 percent of those 10 million users are male. Regardless of gender, Google+ users are sharing approximately one billion items per day.
  • In 2010, email open rates fell to 17 percent on average, a loss of nine percentage points from 2009’s average of 26 percent. The tech sector recorded the lowest average of email open rates last year, according to an article published by Marketing Profs.
  • Publishing your businesses blog? The highest percentage of users read blogs in the morning (men, however, are more likely to read them in the evening or at night). The average blog gets the most traffic on Monday; Mondays and Thursdays are the best days for inbound links. Find more blog posting facts here.
  • In a poll in which 500 people shared which types of social media personalities annoyed them the most, 128 people said they couldn’t stand an “over-sharer” who shared unnecessary details of their daily lives. (These are the people that tweet: “Just had a grilled cheese for lunch #winning.”)
  • Social Media Examiner shared this week that businesses that blog daily will generate five times more traffic than those that post weekly or less. They do caution, however, that “you need to understand your audience’s appetite for content before you start posting multiple times per day.” The study also found that businesses with over 1,000 followers see six times more traffic than businesses with fewer than 25 followers.
  • Location-based app Foursquare has begun featuring daily deals from partners like Gilt City, Living Social and AT&T interactive within their smartphone app. Would that make you more likely to use a deal?
  • A new Facebook study reports that posts between Thursdays and Sundays receive the most feedback – Sunday specifically. During the day, spikes in feedback occur in the early morning (between 7 and 8 a.m.), mid morning (around 10 a.m.), the end of the workday (between 4 and 5 p.m.) and way after anyone should be awake (12 to 2 a.m.)
  • And finally, in other, slightly irrelevant Facebook news, a woman in Michigan who met her boyfriend playing Mafia Wars has filed a $8,386.88 lawsuit against said boyfriend for humiliating her by ending their relationship on Facebook.


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