A lot of our work at RepEquity consists of jumping back and forth between clients and accounts all day. We are constantly working on a variety of both short-term and long-term projects and, frankly, it can be a lot to keep up with. Luckily, there are a vast number of websites and products available online today to help with multitasking. Below, I highlight my top 5.
Hootsuite – The Hootsuite platform is opened the minute I turn on my computer and stays up right until the minute I leave. As the employee responsible for RepEquity’s postings on Facebook and Twitter, I can’t imagine trying to manage our social media presence without Hootsuite. The dashboard goes far beyond scheduling posts and shortening links though (even though both of those features are immensely helpful). The most useful thing about Hootsuite in our case is the separation of different streams to help us filter the huge amount of content being shared by the 4,000+ accounts we follow. If you were to pull up our account on Hootsuite, you would see four streams: “influencers”, mentions, sent tweets and “team” (I’ll discuss “influencers” and “team” farther down). The ability to have multiple team members access the account is also very helpful, as are the analytics and reporting features. Continue Reading…