Facebook users can now elect to translate content on foreign fan pages into their own language, thanks to a new application powered by Bing’s Translator technology.
Using a third-party tool like Hootsuite to post to your Facebook page? You may want to reconsider. Applum recently reported that posts that come to Facebook via third-party applications receive an average of 70 percent fewer likes and comments per fan. Why? Facebook’s algorithm actually punishes third-party updates. Read more at Ragan’s PR Daily.
No surprise here – among those Twitter users who use the service to complain about a company, about one-half expect the company to read and reply to their tweet. Of those who received responses addressing their complaints, 83% reported that they liked hearing from the company.
LinkedIn announced this week that they’ve made improvements to their feature that allows users to “follow” certain companies. Companies now have the ability to send out status updates to its followers, allowing companies to seem a little more human.
This article from Social Times has some great statistics on how long international users stay on Facebook each time they log in. Average American on Facebook: 21 minutes/session. Average Singaporean: 39 minutes. Average Brazilian: 18 minutes.
In other Facebook news, the average U.S. Internet user spends 8 hours per month on the site. Sheesh!
And this is hands down the coolest tech news we’ve seen all week. No more fumbling with your keys when you get home late at night!