RepEquity BlogRepEquity Blog

Google has selected six social media management firms to integrate their software with Google+. They include Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver and Virtue, which were chosen for their “extensive experience helping brands and businesses manage and analyze their presence on social networks,” according to a press release from Google. Hopefully this will temporarily solve the problem of Google+ limiting page administrator rights to one person until Google incorporates multiple admins into the business pages.

Trying to fund-raise online? A JustGiving study shows that Twitter users, on average, donate more money than Facebook users; ($48 dollars compared to $29, by their estimates). Facebook users, however, are more likely to give a donation – members account for an overwhelming 97 percent of social media-driven donations.

One in six job seekers found their current or most recent job through a social network. According to Jobvite survey responders, 78 percent attribute their job to Facebook, 42 percent mentioned Twitter and 40 percent credited LinkedIn.

Continue Reading…

For several years, people and companies practicing SEO may have felt like it was safe to ignore Bing. But now, even though Google continues to control the majority of the Internet’s search traffic, that is a decision you might want to rethink. Bing now accounts for 13.1 percent of Web traffic, not far behind Yahoo, and this infographic from Search Engine Journal indicates that Bing may overtake Yahoo in market share in the coming year.

For those monitoring groups on LinkedIn, good news! The professional networking service has unveiled a new Group Statistics dashboard that allows admins to view numbers on group growth, activity and demographics. In recent months, LinkedIn has been stressing the functionality and importance of its groups – to date, members have created more than 1 million groups!

Thinking about launching a new social media campaign? You may want to read this release before you do. According to a recent report by TNS, as many as half of all social media marketing campaigns go unnoticed. Additionally, 57 percent of those polled said they did not want to engage with brands via social networks.
Continue Reading…

Have you ever considered doing your mobile shopping from the Metro, while waiting at the doctor’s office or at a sporting event? IBM is predicting that this year will be huge for mobile holiday shopping. The company anticipated that up to 15 percent of people logging onto a retailer’s website will do so through a mobile device.

Yesterday, Google announced that it had made some “freshness” changes to its previous Caffeine update that could impact 35% of Web searches. The new algorithm will know the timeliness of articles and information and will display them accordingly. In short, more recent information will appear at the top of search engine results pages.

The relationship between Facebook and the 2012 presidential race becomes more entwined as the social network plans to live stream the January 8, 2012 Republican debate. Viewers will be invited to pose questions or chat about the debate on Facebook’s official U.S. politics page or the one for “Meet The Press.” Continue Reading…

Yesterday, Mashable reported  that Microsoft’s Internet Explorer no longer claims more than 50 percent of the Web’s traffic, a title that the browser has held for over a decade. The article, shared between the RepEquity teams in New York, D.C. and Boston, sparked an interesting debate that spiced up  our Wednesday afternoon.

As Mashable noted,  Internet Explorer is losing popularity due to  the increased use of mobile and tablet devices, on which IE is practically absent. However,  it still garners 49.6 percent of Web traffic, followed by Firefox (21.2 percent), Google Chrome (16.6 percent) and Safari (8.72 percent).

Nevertheless, the fall of IE comes as a victory for many Web designers and technology professionals. As Wired’s Web Monkey notes, IE lacks “small but significant creature comforts such as resizable text boxes, built-in spell checking and session restoration.” And it’s not an infrequent occurrence to have to spend an hour convincing a client to consider browsers other than IE for their Web and mobile builds – others do exist and are gaining in users.  Continue Reading…