RepEquity merges the science of search and social media with award-winning creative and technology. The result: Brand experiences that are findable, engaging and inspire action.
How do we do it? Technically, the secret’s in the sauce. But our model incorporates search engine optimization, social media, Web and mobile development alongside detailed metrics to protect brands and reach target users on any platform or device.
Friday, December 16, 2011 No Comments
The battle for second place in the search world has been heating up in past months. According to recent statistics from comScore, the two are now tied for second with both holding 15 percent of the search market. By comparison, Google has a 64.5 percent market share.
Twitter awarded Wendy’s the 2011 “Golden Tweet” award, meaning the fast-food chain had the most retweeted message of the year. The tweets were part of the bigger Wendy’s Wonderful Kids program. See the winning message below – Did you retweet it?
Have you ever thought about who owns the content your read, watch and listen to every day? Due to huge consolidations in the past 28 years, just six companies control 90 percent of media we consume. Who? GE, News-Corp, Disney, Viacom, Time Warner and CBS.
Friday, December 16, 2011 No Comments

In 2010, we were proud to help Christy Turlington Burns create and launch Every Mother Counts, a campaign to increase education and support for maternal and child health. Coupled with her documentary, No Woman No Cry, the campaign is helping to create positive change around the world with better health clinics, medical supplies, transportation in remote areas, midwife training, and more.
This holiday season, help Every Mother Counts build a much-needed clinic for mothers in Indonesia. Donate through the Crowdrise Mozilla Firefox Challenge. The organization that raises the most wins $25,000 toward their cause!
You can also help by purchasing No Woman No Cry on DVD and hosting a viewing party to spread the word.
Friday, December 9, 2011 No Comments
The government of India wants social media sites like Facebook to use employees, not technology, to screen user content that may be labeled as “disparaging, inflammatory or defamatory” and prevent it from going live. India currently has 38 million Facebook users, meaning the request made by India’s Acting Telecommunications minister Kapil Sibal is a tall, and unlikely, order for social media sites to fulfill.
Imagine you are sitting in a packed theater waiting for a show to begin and the person beside you pulls out a smartphone and begins to live Tweet the entire performance. You’d probably be pretty annoyed, right? Some theaters are welcoming the activity, as long as the “live Tweeter” is sitting in designated seating. So far, select theaters in Connecticut, Raleigh, Indiana and Ohio have set aside special seats for those wishing to live blog theater productions.
Last week we shared some of the most-searched-for terms from the past year. This week, a Hootsuite media company revealed the Top 10 Twitter trending topics for the year. The top five are: Justin Bieber, Soccer/Football, Lady Gaga, NBA and the Jonas Brothers. Mashable has an infographic detailing the Top 10. Continue Reading…
Tuesday, December 6, 2011 No Comments
The general consensus amongst industry professionals on the Web is that tech jargon, or any jargon, for that matter, is bad. Some professionals seem to use industry buzzwords as a way to intimidate clients; often, clients will agree to actions or projects that may not be truly beneficial to their business for fear of requesting that a specific term be defined. Other times, it’s believed that those who use buzzwords come across as ignorant; clients may feel as though the individual in question is hiding behind a smokescreen, relying on such terms to sound more knowledgable than he or she may actually be.
Many professionals bemoan the prolific use of jargon in the marketing and technology industries especially. “I don’t see the buzzword craze stopping,” says Brett Good, an executive with staffing firm Robert Half International in a USA Today interview. “In some ways, it’s almost becoming filler, like ‘um’ or ‘ah.’… It’s something that’s just been built into the lexicon of American business.”
On the other hand, it’s important for any digital agency to understand the terms and phrases exclusive to a client’s industry. In an agency like RepEquity, client work can involve multiple industries, from other technology companies to health care to e-commerce. By taking the time to study each client’s arsenal of work terms, communication between the two firms will not only improve, but the digital agency can more accurately meet the client’s goals in a concise and effective manner. Continue Reading…