RepEquity BlogRepEquity Blog

As social networks continue to gain users and prevalence in daily life, more people report logging on to sites like Twitter and Facebook from work. In 2011, there was a 300 percent increase in social networking on the job compared to the same period in late 2010.

This week, Google+ announced that the social networking service would now be open to teenagers 13 and over. Partnered with the announcement was the introduction of new privacy and security changes by Google+ to protect younger users.

Hootsuite has partnered with Syracuse University’s S.I. Newhouse School of Public Communications to provide students with a 90-day program to boost their social media skills. The school was recently ranked the top journalism school in the country. Continue Reading…

Want your tweets to be retweeted more frequently? A researcher recently studied the New York Times Twitter account for three months and determined several qualities that were common in highly-retweeted posts. For example, updates without links get 1.74 more retweets. For more of Nick Diakopoulos’ findings, read the full study.

Google announced a new algorithm tweak this week – one that will lower a website’s ranking if Google believes it is providing a bad user experience. This tweak is aimed especially at ads that fall “above the fold” on a website. The “Page Layout algorithmic improvement” will affect up to 1% of Google’s three billion daily searches.

For those who manage social media sites for brands with a global reach, one of the most difficult aspects can be monitoring sentiment across a variety of languages. Many professionals may be familiar with Google Alerts, but did you know that you can alter language settings to ensure you’re getting the most news? Over at Search Engine Watch, writer Christian Arno rounds up services and tips for monitoring online reputation in several languages. Continue Reading…