Friday Facts from RepEquity

RepEquity Blog | Friday Facts

Like a recent update to Google Analytics, Facebook Page administrators will soon be able to see real-time activity on their page. Once the feature is rolled out, admins will have instant access to real-time results for metrics including People Talking About This, Engaged Users and Reach. This comes as part of Facebook’s preparation for its $5 billion IPO.

A new comScore report reveals statistics about Google+ that you won’t likely hear from Larry Page himself. In January, the Google CEO announced that the social network had surpassed 90 million users. This large number is due, in part, to Google’s decision to include Google+ account creation in the signup process for new Google users. The comScore report shows that those 90 million people aren’t hugely interested in what the search giant has to offer by means of social networking. Users are only spending a total of three minutes per month on the site, a statistic that encouraged The Wall Street Journal to call the Google+ a “virtual ghost town.” Search Engine Journal has some other interesting statistics related to the report.

Yesterday, FBI Director Robert Mueller warned a group of cybersecruity experts that hackers and online attacks could replace terrorists as the biggest threat to America. While counterterrorism remains the FBI’s top priority, the agency has also placed cyber defense division in every FBI field office. These groups are trained to identify digital crime from mortgage fraud to terrorist recruitment drives.

According to a new Pew report, the percentage of adults with smartphones has grown 11 percent in the past nine months. The number of adults using smartphones now accounts for roughly 46 percent of the market; 41 percent own devices that are not considered smartphones. This marks the first time that smartphone ownership has surpassed other cell phones. Surprisingly, 12 percent of those surveyed by Pew reported having no cell phone…

RepEquity Blog | Pew Research Center: Smartphone Ownership

Studies have shown that there is a threshold for how long website visitors are willing to wait for a page to load. That number use to be two seconds, which seems rather quick. More recent research, according to an article in the New York Times, says that a significant number of users drop off if a page hasn’t loaded in 400 milliseconds, the time it takes to blink an eye.

A firewall outage this week in China resulted in millions of Internet users gaining access to websites that are usually blocked by the government’s strict controls, including Facebook, YouTube and Twitter. The firewall, down on Monday and Tuesday, was working again by Wednesday.

According to a blog post by YouTube this week, the caption functionally for videos has been widely extended. There are now over 155 supported languages for manual captions and subtitles. Users now have the option to select automatic captions and transcript synchronization. For YouTube users who are feeling creative, font size and color can now be selected from the caption settings.

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