Friday Facts from RepEquity

Friday Facts from RepEquity

Contrary to popular belief, plenty of people are visiting Google+ on a regular basis. In March, the social network grew to 61 million users, a 27 percent increase from February. It’s still unclear how much time users are spending on the site. comScore reported that users only spent an average of 3.3 minutes on Google+ in the entire month of January.

What’s the busiest and most successful day for Facebook advertisers? The answer may surprise you. According to an analysis of the 66 billion ad impressions during the first three months of 2012, people are more likely to click on ads on Saturday more than any other day of the week. Monday is the slowest day for Facebook ads.

Want to buy an app from a developer? Soon, it may be as easy as visiting eBay. Apptopia is a marketplace where developers can sell their apps to interested buyers; the site will help the seller transfer everything, including ownership rights, code and more, but will take a 15 percent cut of the sale. Apptopia reports that the average app on the site sells for $7,500.

Earlier this week, the Maryland General Assembly voted to make it illegal for potential employers to ask individuals for their Facebook or Twitter passwords. A similar bill is expected to be introduced to the U.S. Senate in the coming weeks.

Say you take $200 and divide it evenly between advertising on Facebook and Google. Which will get more exposure? According to one industry leader, Facebook ads will reach 15 times the number of people and will receive 35 times the exposure than ads on Google for the same price.

This may not come as a surprise to some, but a study funded by Netpop Research shows that users with a higher number of Facebook friends tend to spend more time on the site. But it’s not just Facebook, according to the study. People with more Facebook friends tend to check email and other forms of communication more often as well.

Netpop Study Facebook Friends

A recent ABC and Washing Post poll shows that 82 percent of those surveyed (around 1,500 people) view Google favorably. Twitter was decidedly less popular; 36 percent of respondents said they view the service as unfavorable. Twitter also had the highest number of respondents (31 percent) who said they “don’t know” how they felt about the company, indicating that adults may not be familiar enough with Twitter to make an opinion.

Ever feel creeped out by search engines? With the introduction of personalized search results based on what sites you’ve visited and what you’ve shared via social media, it can sometimes seem like the search engines know you better than you know yourself. One company asked “Is Personalized Search Getting Too Personal?” and organized the answers into an attractive infographic. Take a look over at Search Engine Journal.

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