Friday Facts from RepEquity

RepEquity Friday Facts

In the SEO world, the news lately has revolved around Google’s two big updates: Panda and Penguin. But Google’s Venice update is something that companies operating in multiple locations must pay attention to. With the update, Google is returning results specific to your location, whether you have set your location on Google or not. If not, Google  will use your IP address to find you, even if you’re searching from a cookie free, incognito browser session. For companies operating in different areas, it’s more important than ever to have a local listing, which Google ranks very well in search results. For a more in-depth look at the Venice update, read Chris Liversidge’s column over at Search Engine Land.

The Startup Act 2.0 was introduced in the U.S. Senate this week by Democratic Senators Mark Warner (D-Va.) and Chris Coons (D-Del.) and Republicans Jerry Moran (R-Kan.) and Marco Rubio (R-Fla.). If passed, the Startup Act would create two new types of visas, a “STEM visa” for foreign-born students pursuing advanced degrees in engineering, math, technology and science in the U.S. and a “Entrepreneur’s visa” for foreigners planning to start a new business in the U.S. The visas would give foreigners a new way to obtain American citizenship as long as they continued to work with STEM or expand their business for three to five years. The Senators hope that this bill will jump-start innovation and entrepreneurship in America.

Today, websites have eased the strain on visitors to remember numerous logins and passwords by allowing visitors to create accounts and sign in using various social channels like Google, Twitter and LinkedIn. As the number of people electing to log in via social channels grows, so does the popularity of one site as a log in – Facebook. During the first quarter of 2012, Facebook accounted for 45 percent of social logins.

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In a place where cell service is still at times a luxury, the use of mobile phones has helped cut malaria response times in Africa from weeks to minutes. Healthcare workers have been trained to use mobile devices to report outbreaks to authorities and collect malaria data. Since the program began in June 2011, over 1,000 notifications have been reported to Ministry of Health Officials, making it easier for them to alert citizens and send bed nets to areas experiencing outbreaks.

YouTube celebrated its seventh birthday this week by announcing that 72 hours of video are being uploaded to the site every minute – up from 48 hours of video per minute on its sixth birthday!

On May 25, the Information Commissioner’s Office declared that websites in the UK must comply with its cookie law or face punishment. What is the Cookie Law? The European Union passed a law in 2009 that said Internet users must agree to the use of cookies on a site – think of it as they must opt in instead of opt out. Websites must also clearly define what cookies the site is using and how that information is being used. Search Engine Journal has an expansive article on the topic.

Don’t forget to read our latest blog post this week — we were named one of DC’s top 100 best-run companies! And from all of us a RepEquity, we wish our readers a safe and happy Memorial Day!

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