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2011 brought significant innovations and swift growth in social, local, and mobile. Google Buzz gave rise to Google+™ which gave rise to Google’s “Search, plus Your World.” Apple’s Siri™, the savvy hostess of the iPhone® 4S, enabled us to bypass search engines altogether. Tablets and Angry Birds spread like wildfire. Daily deal websites became couponing kings.

In 2012, we will see a major convergence of social networking, location-based targeting, and mobile technologies. Search is also changing at breakneck speed, and we expect search and social media to collide (beyond Google). This fusion will challenge brands to organize and activate in new ways across audiences, websites, and devices. This year, to meet this challenge brands should develop long-range interactive strategies to touch audiences with the right content at the right time. Continue Reading…

In 2010, we were proud to help Christy Turlington Burns create and launch Every Mother Counts, a campaign to increase education and support for maternal and child health. Coupled with her documentary, No Woman No Cry, the campaign is helping to create positive change around the world with better health clinics, medical supplies, transportation in remote areas, midwife training, and more.

This holiday season, help Every Mother Counts build a much-needed clinic for mothers in Indonesia. Donate through the Crowdrise Mozilla Firefox Challenge. The organization that raises the most wins $25,000 toward their cause!

You can also help by purchasing No Woman No Cry on DVD and hosting a viewing party to spread the word.

For several years, people and companies practicing SEO may have felt like it was safe to ignore Bing. But now, even though Google continues to control the majority of the Internet’s search traffic, that is a decision you might want to rethink. Bing now accounts for 13.1 percent of Web traffic, not far behind Yahoo, and this infographic from Search Engine Journal indicates that Bing may overtake Yahoo in market share in the coming year.

For those monitoring groups on LinkedIn, good news! The professional networking service has unveiled a new Group Statistics dashboard that allows admins to view numbers on group growth, activity and demographics. In recent months, LinkedIn has been stressing the functionality and importance of its groups – to date, members have created more than 1 million groups!

Thinking about launching a new social media campaign? You may want to read this release before you do. According to a recent report by TNS, as many as half of all social media marketing campaigns go unnoticed. Additionally, 57 percent of those polled said they did not want to engage with brands via social networks.
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This week has certainly been a crazy one here at the DC office. On Tuesday, central Virginia was hit by a 5.9 earthquake and several aftershocks.  After evacuating (from our building’s top floor, no less) the RepEquity team gathered outside and turned to our phones for more information. Despite the crush of people trying to make phone calls, text and access the Internet in the District, several of us were able to visit Twitter from our phones, which gave us the most up-to-date, if not comprehensive, news on the quake.

Thanks to Twitter, we quickly discovered that people as far south as North Carolina had felt the tremors and found out that one New Yorker learned of the quake before he felt it. User @JesseCFriedman tweeted Tuesday: “I saw the tweets from DC about earthquake, then 15 seconds later felt it in NYC. Social media is faster than seismic waves!”

That really blew our minds! More investigation revealed that seismic waves can travel between 5 to 8 kilometers per second. Information traveling via fiber signals travels at 200,000 kilometers per second. If you consider the 482 kilometers from the quake’s epicenter to New York City, it would have taken the quake up to a minute and a half to reach the Big Apple, definitely giving some speedy tweeps in Virginia or DC time to tweet about the quake before it reached NYC!

On Tuesday afternoon, the official Twitter account shared that within one minute of the quake, there were more than 40,000 earthquake-related tweets and the tweets-per-second spiked to 5,500.

All is back to normal in the RepEquity office, after some minor picture-frame readjusting, just in time to prepare for this weekend’s hurricane. See you in the Twittersphere!