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Quick response (QR) codes add interactivity to offline placements including magazine ads, posters, billboards, price tags, and even t-shirts and beer cans.  QR codes are at a crossroads in the U.S.: Will they turn out to be a fad or will they eventually become as common as Facebook and pay-per-click (PPC) advertising? We don’t expect to know the answer to that question in 2012 and will continue to monitor how brands use QR codes to deliver interactive mobile experiences.

While QR codes are certainly the buzz in our industry, today they are not widely understood or adopted in the U.S. In June 2011, roughly 14 million U.S. mobile users scanned a QR code with their phone, according to data from comScore MobiLens. That number, while large, represents only 6.2 percent of the country’s total mobile audience. In a study by Lab42, 58 percent of respondents answered “no” to the question “Are you familiar with QR codes?”  Of those, 43 percent said they did not know what a QR code is. Continue Reading…

The general consensus amongst industry professionals on the Web is that tech jargon, or any jargon, for that matter, is bad. Some professionals seem to use industry buzzwords as a way to intimidate clients; often, clients will agree to actions or projects that may not be truly beneficial to their business for fear of requesting that a specific term be defined. Other times, it’s believed that those who use buzzwords come across as ignorant; clients may feel as though the individual in question is hiding behind a smokescreen, relying on such terms to sound more knowledgable than he or she may actually be.

Many professionals bemoan the prolific use of jargon in the marketing and technology industries especially. “I don’t see the buzzword craze stopping,” says Brett Good, an executive with staffing firm Robert Half International in a USA Today interview. “In some ways, it’s almost becoming filler, like ‘um’ or ‘ah.’… It’s something that’s just been built into the lexicon of American business.”

On the other hand, it’s important for any digital agency to understand the terms and phrases exclusive to a client’s industry. In an agency like RepEquity, client work can involve multiple industries, from other technology companies to health care to e-commerce. By taking the time to study each client’s arsenal of work terms, communication between the two firms will not only improve, but the digital agency can more accurately meet the client’s goals in a concise and effective manner. Continue Reading…

Internet advertising revenues in the U.S. have increased 23 percent over the same period in 2010, according to new information released by PricewaterhouseCoopers and the Interactive Advertising Bureau. Officially, Revenue hit $7.3 billion in this past quarter. The survey includes data concerning online advertising revenues from websites, commercial online services, free e-mail providers, and all other companies selling online advertising.

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