I’m a government relations girl. Before RepEquity, I worked at the U.S. Chamber of Commerce, on Capitol Hill, and in the Executive Branch. To say I understand advocacy and its importance is an understatement! Here at RepEquity, I have the privilege of working on a range of advocacy campaigns for our clients.
The New Year means many things to many people. Some resolve to start eating better and exercising more, while others want to create a family budget and stick to it or cultivate a new hobby. But while there are an endless number of personal New Year’s resolutions circulating this month, there should be only one professional resolution for those who work in the advocacy space: become more effective at reaching those who matter most. But how do you make this goal manageable? The answer is simple: create one achievable tactic.